Baby Boomer Entrepreneurs Are You Ready For A Jailbreak?
No, not that kind of jailbreak…the other kind. If you haven’t come across it yet, Jailbreaking is the rage in cell phone technology.
Imagine you have this great new cell phone, with all kinds of wonderful applications. There is just one little problem; it is missing one important touch or possibly an application that you need. Unfortunately your phone doesn’t support it. Do you have to just settle for what the manufacturer gave you or what your cell provider wants to offer? Increasingly the answer is NO. What you can do is to Jailbreak your phone.
Though I am very proud of my degree as an electrical engineer, I don’t know much about jailbreaking your phone. However, I do know a bit about entrepreneurship and how you can use it as a tool to Jailbreak Your Life.
In a post called, The Pwnage Tool & Jailbreaking an IPhone, blogger Robert Bockenkamp (from the blog named What Do You Know), introduced me to jailbreaking. In all fairness, I need to start out by saying that Robert does not advocate jailbreaking your phone. He points out clearly that he is only explaining to you what it is.
I, on the other hand, not only want to explain to you what jailbreaking your life is, I want to encourage and possibly even help you in taking the first step. But let’s begin with Robert’s definitions:
Pwnage Tools is a program that facilitates the jailbreaking of an iPhone or iPod Touch.
Technical Definition of Jailbreak: The iPhone and iPod touch hack that allow users to gain access to the entire Unix file system. In Unix terms, this refers to changing the root of the directory tree to /.
Understandable Definition of Jailbreak:A hack that gains access to areas of the iPhone or iPod Touch that users aren’t supposed to mess with. Typically, this is an immediate prelude to either installing cool programs, unlocking the handset for use with another cellular network, or both.
Through jailbreaking, you are able to add additional applications to your iPhone or iPod Touch. It allows you to do so by adding an application called Cydia (firmware 2.x) or Installer (firmware 1.1.4 and below) to your iPhone or iPod Touch. It also also modding (changing) of your iPhone/iPod Touch application icons, wallpaper, dock, status bar, chat bubbles, weather backgrounds, keyboard
On to Jailbreaking your life
So, do words like the following interest you:
- Ending the pawn age (pwnage)
- Controlling parts of your life that you aren’t supposed to mess with
- Installing really cool programs into your life
Then it is probably time to begin thinking about how to Jailbreak Your Life. Entrepreneurship is the tool to free up life for many people.
Among baby boomers, entrepreneurship is fast becoming an alternative to the traditional retirement path. Americans aged 55 to 64 are starting businesses at a higher rate than any other age group.
But mooding, as in changing the mood of your cell phone, is also necessary for jailbreaking your life.
- You have to change your thinking, your mindset, from that of an employee to that of a business owner.
- You also have to learn new skills that might not have been used in your last job description. One of those key skills that you must introduce is how to master marketing. You can have the best product or service in the universe but you can’t sell it if people don’t know about it.
Plan Your Jailbreak
You can consume many resources in the process of starting your business. Let me recommend to you that you use the many free and low cost resources that are available on the Internet. Before you make your break, you need a sound plan. I recommend The One Page Business Plan by James Horan as an outstanding resource to help your mind make the jailbreak – to developing your vision so that you begin to think like a business owner.
You will want to know how to do your market research and how to develop customers in as cost effective manner as possible. That means you will be interested in social media marketing as a free tool to help with marketing. The estimate is that 95% of business failure results from a lack of sound market research.
Start developing your business while you are still working. Get the momentum going before you make your break. That way you can protect your retirement funds and possibly not need them to start your business. One possible way is to hone your marketing skills promoting some simple version of your product or service as you work out the details.
Use Google to search for information targeted to baby boomer entrepreneurs and baby boomer business owners. There are many fine advisors who provide information to you without the hype that sometimes appears in other business opportunity information. They also want you in their audience, in many cases because they are baby boomers themselves and understand your common history and those things that may be unique to baby boomer entrepreneurs.
So, fellow Baby Boomer Entrepreneurs, we don’t have to settle for what life wants to give us. We can use entrepreneurship as the tool to live life by design in the second stage of life. Jailbreak Your Life!
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